UX for Growth | Online
About this class
Good user experience design shouldn’t merely entertain your audience, it should also offer them the opportunity to engage with your brand and become a part of what you do.
Craft a user experience that inspires larger networks of people around the world to take action on behalf of your cause or brand. Come with your own challenge and leave with a blueprint to achieve your product growth goal.
Through real world case studies, this workshop will cover dozens of low-cost and simple hacks that have been deployed successfully in both early stage and blockbuster startups, such as Transferwise and ASOS.
This is an interactive workshop for multidisciplinary digital professionals that covers three key aspects of building successful growth-focused product:
- Polish you value proposition. Streamline your product to relentlessly refine and deliver a simplified value proposition.
- Optimise your sales user engagement funnel. Change your mentality from converting to engaging users.
- Build a scalable platform on the foundation of personalisation. Invest in technology that allows you to capture and reflect your customers’ interactions with your brand.
Takeaways
Leave with:
- An understanding of which UI elements drive growth
- A set of strategic frameworks and proven tactics designed to help drive acquisition & conversion
- A personalised blueprint for you to achieve your product growth goal
Prereqs & Preparation
- Please bring a notepad and pens.
- Bring an opportunity for mobilisation/activation in your own work to explore during the session
