UTM Tracking: Maximizing Channel & Campaign ROI

Online Campus


Past Locations for this Workshop

UTM Tracking: Maximizing Channel & Campaign ROI | Online

Online Campus


Past Locations for this Workshop

About this workshop

What the heck is a UTM code?

As data-driven marketers, we’re always looking for ways to understand and improve the channels and campaigns that bring us the most traffic and the most conversions. One of the simplest but most effective tools are UTM Tags.

UTM tags are a unique string you append to your URL to track any traffic that a source sends back to your website. This enables you to mine your audience’s behavioral data, boost your sales, and refine your marketing channel mix.

For example, instead of just knowing that Facebook or Twitter drove traffic to your website, you can use UTM tags to identify which specific posts (or ad campaigns) drove this traffic and better yet, which sources are better at converting prospects into customers.

It’s all pretty straightforward – as long as you’re doing it right.


  • Understand what UTM codes are
  • Create tags and learn the best practices that you must follow to be successful (hands-on)
  • Interpret your Google Analytics report for actionable information on how to improve your marketing efforts
  • Learn how to apply UTM codes on Facebook, Twitter, LinkedIn, social ads, display ads, newsletters, emails, even billboards and business cards

Prereqs & Preparation

Who is this workshop for?

  • Anyone who wants to master how to track the success of their online and offline campaigns
  • Marketing professionals who need a step by step refresher in how to use UTM tags effectively
  • Students who want to have a leg up on the competition and developer professional marketing skills
  • Beginners and more advanced digital markets who want a closer look at how to set up UTM tags the right way

No experience required!

  • Please bring a laptop, pencil, and paper
  • Highly recommended: Have Google Analytics set up for your website or landing page and be able to log in a review data

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