User Research Workshop Series | Online

About this workshop series

Whether you're conducting research for a startup or established product, you're going to have to talk to past, current and potential customers. In this premier workshop series, you’ll dive deep into the world of User Research. Students will explore how to recruit the right users, how to interview effectively to collect the right data, and finally how to analyze that data and present it to your team.

Takeaways

Part One Understand 5 user research methods Learn how to set up your study Learn how to write a screener that enables you to recruit the right type of people to interview

Part Two Learn how to write questions that get at the data you want to know Practice conducting an actual interview to see where you can improve upon your skills

Part Three Understand why and when to use usability tests Learn how to conduct a moderated usability test Watch a live usability test to understand the intricacies

Part Four Practice sorting through tons of data to get to real insights Learn how to do an affinity diagram Learn how to prepare and run an analysis session with your team

Prereqs & Preparation

This class is for Founders, Product Marketers, UX Designers and Community Managers who want to interview people to gain a deeper understanding of their motivations, values, needs and behaviors. Once you understand your users - or potential users - you can build more engaging products and learn to speak in their language and not yours.

Bring a hypothesis that you want to test or something that you want to learn more about your users.