User Research Methods
8

Wednesday, 8 March

6:15 8:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

User Research Methods

David McCrae Photo


User Experience Designer, Gov.uk

8

Wednesday, 8 March

6:15 8:15 pm GMT

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London, E1 7PT
£35 GBP
Regular Ticket
£35 GBP
Total

Questions? Read our FAQs

About This Workshop

Developing a deep understanding of users’ behaviour, thoughts, needs, and desires helps design teams solve well-defined problems. Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything.

This workshop consists of two parts: the first part will concentrate on user research methods. We will go through an overview of different methods, perform an in-class activity on user interviewing, and then interview users in the real world. The second part will focus on making sense of research findings, answering the important question: what can I do with all these insights? Participants will work together to organise their findings, synthesise them into a coherent story, and identify key opportunity and problem areas.

Takeaways

  • Understand the value of user research
  • Get collaboration to work for you
  • Learn how to design and conduct your own fieldwork
  • Develop deeper insights
  • Understand how to make insights applicable

Prereqs & Preparation

Bring something to take notes with.

About the Instructor

David McCrae Photo

User Experience Designer,
Gov.uk

Lover of all things customers centred, David is currently the lead user experience designer in East Asia for the British Council. Starting out in London 5 years ago David has been interviewing customers and designing research studies across the globe. Having worked for global brands like the BBC, Olympics, Nokia and the British Council, David has been researching in all 4 corners of the globe in order to design products that really match what people want.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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