Monday, 26 August
The Podium Building, 1 Market St (Entry via Kent Street)
Sydney NSW 2000
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Without identifying these core problems and opportunities, launching a product or service is simply a stab in the dark. User research is the means by which we foster this understanding. It focuses on developing direct connections to end users in order to make sense of their everyday lives, learn about their frustrations, and determine potential solutions to improve their experience with just about anything.
This workshop consists of two parts: the first part will concentrate on user research methods. We will go through an overview of different methods and perform an in-class activity on user interviewing. The second part will focus on making sense of research findings and answering the important question: what can I do with all these insights? Participants will work together to organise their findings, synthesise them into a coherent story, and identify key opportunity and problem areas. This class is aimed at beginners.
Bring something to take notes with. This workshop is aimed at beginners!
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