User
Experience
Design

12-Week Part-Time Course

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Learn Core Skills

Understand users’ problems through research and empathy

Understand users’ problems through research and empathy

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Present, defend, and critique design decisions

Present, defend, and critique design decisions

If you're a designer, product person or developer, you're probably already doing some UX whether you know it or not. Light on theory and heavy on practice, this course will help you formalize your instincts into a structured design process and documentation.

Mike Meikson
UX Consultant and General Assembly Instructor
Mike Meikson, UX Consultant

Embrace The Details

Unit 1: UX Foundation and Process

Introduction to UX

  • Describe what the UX Field encompasses and how it relates to other disciplines
  • Identify the different roles within UX and the responsibilities of each
  • Outline the stages of a traditional design process compared to newer processes (lean, agile, etc.)
  • Identify the different stages of the design process and the deliverables for each

Unit 2: User Research & Strategy

User Research and Personas

  • Interview users in real world situations
  • Learn design research methods
  • Identify and explore User Centered Design techniques
  • Create personas to define users
  • Identify benefits and challenges of using personas

Flexible Design Skills

  • Depending on the instructor, you will either review research methods, design a mock persona in class, review core UX tenets or share case studies of the user research process

Personas Presentation

  • Students will be able to present their personas and receive feedback

Sketching Workshop

  • Transition from research to solutions
  • Illustrate the basics of sketching
  • Learn effective presentation skills
  • Teach students to defend design decisions
  • Demonstrate effective methods for critiquing others’ work

Business Analysis & Product Management

  • Explain the importance of Business Analysis and Product Management
  • Describe the benefits to an MVP approach
  • Given a goal, identify the tasks for a user to complete that goal and draw the user flow
  • Given a problem and a determined feature set, use a competitive audit to determine if there are different ways to implement the feature
  • Prioritize features based on essentialness and level of effort

Unit 3: Structure

Usability Principles and Testing

  • Explain usability heuristics
  • Define each type of usability test and determine when each is appropriate
  • Discuss common outcomes

Content Strategy

  • Explore what a content strategy is and why it is a key deliverable within the UX process
  • Explore the different ways students should design and structure their content and how to present that content to achieve their goals
  • Formulate a cohesive content production process that prepares each student for their Final Project

Information Architecture

  • Describe the field of information architecture & review various IA techniques
  • Learn to conduct a card sort

User Flows

  • Describe the thinking behind user flows and why they are important
  • Observe examples of how to map the flow of a specific product or experience

Navigation

  • Describe the principles that drive a strong user experience with navigation
  • Identify the components of navigation, recognize their function, and how to use them effectively
  • Review and evaluate examples of navigation
  • Evaluate how the use of specific navigation components, in given contexts, enhances or detracts from the user experience

Mid-Course Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Unit 4: Documentation

Wireframing

  • Practice sketching techniques in order to illustrate and communicate the elements and structure of user interfaces
  • Articulate the value of wireframe documents, what they represent, and when they are useful
  • Go over best practices for wireframing

The Tools of Wireframing

  • Student work through a self-paced tutorial to learn Omnigraffle, Balsamiq, or Axure
  • Student demonstrate competence by creating clickable drawings through a homework assignment

Prototyping

  • Identify and describe tools for wireframing, prototyping, advanced drawing, and creating clickable drawings
  • Understand the difference between wireframes and prototypes
  • Understand the different types of prototypes (paper, low-fidelity, high-fidelity) and the purposes of each type
  • Create prototypes

Unit 5: Design Patterns

Designing Effective Forms

  • Define and describe the principles that drive a strong user experience with forms
  • Identify the components of forms, recognize their function, and how to use them effectively
  • Review and evaluate examples of forms, including sign ups, lead generation, purchases, and surveys
  • Design a form that provides a strong user experience

Designing Search & Results

  • Define and describe the principles that drive a strong user experience with search & results
  • Identify the components of search & results, recognize their function, and how to use them effectively
  • Review & evaluate examples of search & results
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
  • Design a search experience that provides a strong user experience

Work-In-Progress Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Usability Workshop

  • Illustrate usability principles through an in-class activity
  • Allow students to test first iterations of their Final Project

Flexible Design Skills

  • Depending on the instructor, you will either cover the future of UX, accessibility or go in-depth into mobile UX

Unit 6: Portfolio & Presentation

Final Presentations

  • Present your work to UX experts for feedback and critique

Building a UX Career

  • Practice creating a UX Portfolio
  • Understand the realities of the UX job market
  • Discuss job options across organizational types and career paths
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

Students at a whiteboard

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Mar 31 – Jun 18


Tue, Thu

6:30pm - 8:30pm

$4,000 AUD

Payment plans available

Instructors

Homaxi Irani
General Manager and Head of CX (Australia), HeathWallace Australia

After an early career in advertising working for John Singleton, Homaxi’s digital design career began 16 years ago and she has been fortunate enough to work in a variety of company structures - corporate client environments, consultancies, and a highly successful 5-year stint freelancing direct to market. She has worked in boutique start up cultures and highly rigid corporate environments. This broad experience at both ends of the spectrum has allowed Homaxi to experience the world of design and UX from multiple lenses, enjoying a variety of challenges and opportunities in the world of customer centred design. Originally working as a UX practitioner herself at HotHouse Interactive, then as a freelancer, and later at Sensis, the last 8 years have been focused on building and leading teams of Designers and UX practitioners in both corporate (Sensis) and consultancy (HeathWallace) companies. Managing a team of UX and Designers naturally lends itself to training, mentoring and nurturing practitioners in both the technical aspects of UX and design and also in the softer skills required to be successful as a practitioner. Some of the brands that Homaxi has worked with include Yellow Pages, White Pages, ANZ, QBE Insurance, Australian Broadcasting Corporation (ABC), Fairfax Digital, Bauer Media, Jetstar, Sydney Opera House, Australia Post Digital Mailbox, Air New Zealand, Bankstown City Council, Briar Ridge Vineyards, and NSW Parliament. Homaxi can often be found lamenting the woes of poor user experiences. Examples of these are all too prevalent in every day interactions we all have with products and services, digital or not. Her favourite question is “why not?”

Lisa O'Brien
Experience Designer, Isobar

Lisa draws on a broad range of experience in learning design to create meaningful and exciting UX solutions using tools and techniques from visual and interactive design, organisational development and psychology. Previous clients have included CGU, Lion Nathan and Sensis in Australia, as well as Kineo, Apple and The British Museum in the UK.


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Apr 8 – Jul 1


Mon, Wed

7pm - 9pm

$4,000 USD

Payment plans available

Instructor info will be announced soon

Apply now to reserve your spot.


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Apr 16 – Jul 15


Tue, Thu

8:15pm - 10:15pm

$4,000 USD

Payment plans available

Instructor

Emily Ryan

Emily is a user experience designer whose expertise is in creating mobile experiences that delight and engage consumers. Her work spans globally, working for two of the largest mobile providers in the world Telefonica (Spain) and Singtel (Singapore) as well as consulting for several start-ups in New York City. Along with teaching at GA she has mentored students in UX and strategy at Hyper Island. She holds a masters in Interactive Telecommunications/Media from NYU.


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Apr 18 – Jul 18

Except: May 23, Jul 4


Sat

11am - 3pm

$4,000 USD

Payment plans available

Instructor

Joe Lalley

Joe has over 15 years of UX and digital strategy experience. He spent the early part of his career with Viacom, designing digital products for brands like MTV, Comedy Central and Nickelodeon. After his time at Viacom, he moved on to WWE (World Wrestling Entertainment), where he was responsible for creating mobile games, second screen apps, location based apps, as well as the user experience for WWE Network, a subscription video product offered across 13 different platforms including mobile, gaming consoles, internet connected devices, smart TV's and web. He led the first ever mobile gaming hackathon for WWE and co-founded Viacom's design thinking boot camp. Joe is currently with PwC (PriceWaterhouseCoopers) leading digital strategy and user experience for the U.S.


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Apr 27 – Jul 29


Mon, Wed

6pm - 8pm

£2,800 GBP

Payment plans available

Instructor

Matt Isherwood
UX & Product Designer, onefinestay

Matt Isherwood worked as a graphic designer before specialising in UX design at the BBC, where he worked on a variety of projects, including two years of designing for 32 different languages at the World Service. He followed this by jumping into startup life at luxury travel company onefinestay. Now a high-growth business, he utilises his UX knowledge as the product manager of the ecommerce site. Matt has taught with General Assembly since 2013 and co-founded the product design event and weekly inspirational newsletter, prodcraft.


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May 12 – Jul 30


Tue, Thu

6:30pm - 8:30pm

$4,000 AUD

Payment plans available

Instructors

Matt Alishah
Senior User Experience Designer, Deloitte Digital

Matt has spent over 10 years designing with clients of all sizes, working across large and small sites, applications and devices. He's helped companies such as ING Direct, BT Financial, Sydney Airport and Weight Watchers deliver customer-centred experiences. Passing through the fields of visual design and front-end coding informs his knowledge of project challenges and lifecycles. And his adventures playing in a rock'n'roll band, volunteering as an English tutor and sabre fencing, all benefit from UX theory and practice - just ask him.

Simon Metcalfe
UX Design & Research Consultant, TA

Simon is a User Experience Design professional with over 10 years of experience in the IT industry. With a background in network engineering, He has worked closely with a broad spectrum of clients to understand business challenges and provide problem solving, requirements analysis, solution design, account management and expectation management. These transferable skills are highly valuable for stakeholder management in a UX capacity. He believes there is nothing that cannot be improved from a better understanding of people, and is determined to build enjoyable experiences in the digital space by putting the user first.


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May 12 – Jul 30


Tue, Thu

6:30pm - 8:30pm

$4,000 USD

Payment plans available

Instructor info will be announced soon

Apply now to reserve your spot.


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May 12 – Jul 30


Tue, Thu

7pm - 9pm

$4,000 USD

Payment plans available

Instructor info will be announced soon

Apply now to reserve your spot.


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May 19 – Aug 6


Tue, Thu

6:30pm - 8:30pm

$4,000 USD

Payment plans available

Instructor

Phil Bolles
UX Designer, Freelance

Phil is a freelance designer living and working in Washington, DC. Bringing together interactive content, video, research, accessibility, and responsive design, Phil is all about the multi-disciplinary nature of UX design. Using visual media to educate, inspire, and connect people is one of his main passions; not to mention being a nerd about screen aspect ratios. He's also a photographer and greatly appreciates it when high-density images are served to his iPhone. ¡Viva la resolution!


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Jun 9 – Aug 27


Tue, Thu

7pm - 9pm

$4,000 USD

Payment plans available

Instructor

Paul Amsbary
Sr. User Experience Designer, Vertigo

Paul is a Senior User Experience Designer with Vertigo, a San Francisco Bay Area UX and software development company specializing in the latest consumer experiences. Previously with Schematic, Yahoo! and Turner Broadcasting, he has contributed to numerous, industry-leading web, mobile, desktop and interactive television applications, including a patent for ACR (automatic content recognition) technology. In 2012, Paul led the design of the first interactive episodes of Conan and The Big Bang Theory on Internet-connected (smart) TVs and has since helped push the limits of multi-screen innovation for brands including CNN, NBA, TruTV, Bleacher Report, Samsung, LG, and Vizio. A graduate of the Digital Media master's program at Georgia Tech and an MFA recipient from Cal Arts, Paul’s approach connects both the engineering and creative aspects of product design. He is a student of creativity, an innovation facilitator and leader of workshops that combine Gamestorming with the Creative Problem Solving (CPS) process. With experience as an educator at high-school and post-secondary institutions, including Middlebury College and the Community College of Vermont, Paul is committed to helping students reach their career goals in UX, design and other next-generation creative careers. Paul’s interests and activities outside of UX include raising his kids, restoring old stuff, Weimaraners and inventing things to keep his Weimaraner out of trouble.


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Jun 17 – Sep 9


Mon, Wed

6:30pm - 8:30pm

$4,000 USD

Payment plans available

Instructor

Matthew Purdon
Product & UX Strategy Leader for Startups


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Jun 23 – Sep 15


Tue, Thu

7pm - 9pm

$28,000 HKD

Payment plans available

Instructor info will be announced soon

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Jun 29 – Sep 21

Except: Sep 7


Mon, Wed

7pm - 9pm

$4,000 USD

Payment plans available

Instructor info will be announced soon

Apply now to reserve your spot.


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Aug 1 – Oct 17


Sat

10am - 3pm

$4,000 USD

Payment plans available

Instructor info will be announced soon

Apply now to reserve your spot.


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Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

Q: Why is this course relevant today?

As the internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons.

Building great user experiences requires listening and empathy. In this course you’ll learn the tools and techniques to make your products delightful for users.

Q: What practical skill sets can I expect to have upon completion of the course?

This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.

Q: Who will I be sitting next to in this course?

The majority of students are graphic and print designers looking to transition their skills into digital, or product managers looking to improve their design skills. Other students often include engineers who want to learn how to make their websites more usable and entrepreneurs looking to build out the user experience for their idea.

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Ask Admissions

Call us at +44 (0) 20 3818 3251
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at 1300 779 580
or email us.

Call us at 852 9473-3608
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at 1300 779 650
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Dig Deeper Into The Curriculum

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If you have any other questions about the course, please call us at 852 9473-3608 or email admissions.

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