If you're a designer, product person or developer, you're probably already doing some UX whether you know it or not. Light on theory and heavy on practice, this course will help you formalize your instincts into a structured design process and documentation.Mike Meikson
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.
Giselle Abinader, Web Developer / Designer, American Express OPEN
Payment plans available
Partner, On-Off Design and Technology
Kristin Low founded and operates On-Off: Design & Technology, a strategic design company with offices in Hong Kong, Manila & Melbourne. Kristin is passionate about digital design and creating amazing user experiences that blend the online and offline worlds. He believes the strategic application of design is only just beginning to emerge in Asia and wants the region to become a global thought-leadership hub for innovative business design. Kristin also founded the popular Design Thinking Asia network with over 1,000 members.
Q: Why is this course relevant today?
As the internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons.
Building great user experiences requires listening and empathy. In this course you’ll learn the tools and techniques to make your products delightful for users.
Q: What practical skill sets can I expect to have upon completion of the course?
This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.
Q: Who will I be sitting next to in this course?
The majority of students are graphic and print designers looking to transition their skills into digital, or product managers looking to improve their design skills. Other students often include engineers who want to learn how to make their websites more usable and entrepreneurs looking to build out the user experience for their idea.
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