User
Experience
Design

12-Week Part-Time Course

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Learn Core Skills

Understand users’ problems through research and empathy

Understand users’ problems through research and empathy

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Communicate designs through deliverables like personas, sitemaps, user flows, wireframes

Present, defend, and critique design decisions

Present, defend, and critique design decisions

If you're a designer, product person or developer, you're probably already doing some UX whether you know it or not. Light on theory and heavy on practice, this course will help you formalize your instincts into a structured design process and documentation.

Mike Meikson
UX Consultant and General Assembly Instructor
Mike Meikson, UX Consultant

Embrace The Details

Unit 1: UX Foundation and Process

Introduction to UX

  • Describe what the UX Field encompasses and how it relates to other disciplines
  • Identify the different roles within UX and the responsibilities of each
  • Outline the stages of a traditional design process compared to newer processes (lean, agile, etc.)
  • Identify the different stages of the design process and the deliverables for each

Unit 2: User Research & Strategy

User Research and Personas

  • Interview users in real world situations
  • Learn design research methods
  • Identify and explore User Centered Design techniques
  • Create personas to define users
  • Identify benefits and challenges of using personas

Flexible Design Skills

  • Depending on the instructor, you will either review research methods, design a mock persona in class, review core UX tenets or share case studies of the user research process

Personas Presentation

  • Students will be able to present their personas and receive feedback

Sketching Workshop

  • Transition from research to solutions
  • Illustrate the basics of sketching
  • Learn effective presentation skills
  • Teach students to defend design decisions
  • Demonstrate effective methods for critiquing others’ work

Business Analysis & Product Management

  • Explain the importance of Business Analysis and Product Management
  • Describe the benefits to an MVP approach
  • Given a goal, identify the tasks for a user to complete that goal and draw the user flow
  • Given a problem and a determined feature set, use a competitive audit to determine if there are different ways to implement the feature
  • Prioritize features based on essentialness and level of effort

Unit 3: Structure

Usability Principles and Testing

  • Explain usability heuristics
  • Define each type of usability test and determine when each is appropriate
  • Discuss common outcomes

Content Strategy

  • Explore what a content strategy is and why it is a key deliverable within the UX process
  • Explore the different ways students should design and structure their content and how to present that content to achieve their goals
  • Formulate a cohesive content production process that prepares each student for their Final Project

Information Architecture

  • Describe the field of information architecture & review various IA techniques
  • Learn to conduct a card sort

User Flows

  • Describe the thinking behind user flows and why they are important
  • Observe examples of how to map the flow of a specific product or experience

Navigation

  • Describe the principles that drive a strong user experience with navigation
  • Identify the components of navigation, recognize their function, and how to use them effectively
  • Review and evaluate examples of navigation
  • Evaluate how the use of specific navigation components, in given contexts, enhances or detracts from the user experience

Mid-Course Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Unit 4: Documentation

Wireframing

  • Practice sketching techniques in order to illustrate and communicate the elements and structure of user interfaces
  • Articulate the value of wireframe documents, what they represent, and when they are useful
  • Go over best practices for wireframing

The Tools of Wireframing

  • Student work through a self-paced tutorial to learn Omnigraffle, Balsamiq, or Axure
  • Student demonstrate competence by creating clickable drawings through a homework assignment

Prototyping

  • Identify and describe tools for wireframing, prototyping, advanced drawing, and creating clickable drawings
  • Understand the difference between wireframes and prototypes
  • Understand the different types of prototypes (paper, low-fidelity, high-fidelity) and the purposes of each type
  • Create prototypes

Unit 5: Design Patterns

Designing Effective Forms

  • Define and describe the principles that drive a strong user experience with forms
  • Identify the components of forms, recognize their function, and how to use them effectively
  • Review and evaluate examples of forms, including sign ups, lead generation, purchases, and surveys
  • Design a form that provides a strong user experience

Designing Search & Results

  • Define and describe the principles that drive a strong user experience with search & results
  • Identify the components of search & results, recognize their function, and how to use them effectively
  • Review & evaluate examples of search & results
  • Evaluate how the use of specific search & results components, in given contexts, enhances or detracts from the user experience
  • Design a search experience that provides a strong user experience

Work-In-Progress Presentations

  • Students present their progress on Final Projects
  • Other students and instructor provide feedback

Usability Workshop

  • Illustrate usability principles through an in-class activity
  • Allow students to test first iterations of their Final Project

Flexible Design Skills

  • Depending on the instructor, you will either cover the future of UX, accessibility or go in-depth into mobile UX

Unit 6: Portfolio & Presentation

Final Presentations

  • Present your work to UX experts for feedback and critique

Building a UX Career

  • Practice creating a UX Portfolio
  • Understand the realities of the UX job market
  • Discuss job options across organizational types and career paths
When searching for solutions to help start a new career, my first priority was to join a well-connected community. With General Assembly you get the full package.

Giselle Abinader, Web Developer / Designer, American Express OPEN

Students at a whiteboard

Upcoming in 

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Mar 9 – Jun 8


Mon, Wed

6pm - 8pm

£2,800 GBP

Payment plans available

Instructor

Joe Dollar-Smirnov
Director of UX, Red Badger

Joe is a hands on problem solver with over 13 years industry experience. His natural habitat is a Red Badgers Sett somewhere around Old Street. Starting his journey designing UI for a successful online games company, Joe progressed through roles within tech companies leading both small creative teams and large scale projects for a range of clients including Unilever, Nike and HTC. More recently he has been immersed in the start up world, lucky enough to experience the growth that comes through several rounds of vc funding and acquisition. Bringing us up to date, with Red Badger, Joe is working with charities abroad and one of England’s most prestigious retail institutions at home, working hard to help shape great experiences for customers. He’s also a proud Husband and Dad!

Mar 12 – Jun 4


Tue, Thu

6pm - 8pm

$4,000 USD

Payment plans available

Instructor

Sharon Emerson
UX Director

Sharon is an award-winning creative and UX director. Her work spans the consumer and education landscape, designing products for The Jim Henson Company, PBS, Pearson Education, Cartoon Network, and AOL among others. Prior to moving to New York, she was Adjunct Professor at Boston University. As such, her class wraps real-world examples around a juicy academic T-bone. In her experience, UX is a storytelling practice. She is excited to work with students to craft remarkable, taut interactive stories for users. Some of her favorite words are: Wireframes! Charts! Intertwingled!

Mar 23 – Jun 10


Mon, Wed

6:30pm - 8:30pm

$4,000 USD

Payment plans available

Instructor

Jennifer Dumpert
Founder and Principal, User Designs

Jennifer started working in usability in the mid 1990s, when the field was emerging as a key component of successful business strategy. Over the course of 20 years, she has worked in every part of the business: She held a Director position at Charles Schwab, where she managed a large team and was responsible for all internal UI; she founded User Designs, a San Francisco based UX company described at www.userdesigns.com; and she worked as a consultant for numerous Bay Area organizations. Jennifer has served a wide variety of high profile, Fortune 500 companies in projects that span the spectrum from six week projects with a single, specific task as the goal to year long projects that include numerous tasks as part of major design efforts. See Jennifer's LinkedIn profile for more background. In her classes, Jennifer focuses real-life application of UX principles, using examples from her own varied portfolio to illustrate the concepts being taught. Class discussions range from conceptual understanding of UX to practical information about working in the field.

Mar 24 – Jun 11


Tue, Thu

7pm - 9pm

$4,000 USD

Payment plans available

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Apply now as this course is already filling up. Contact us for more information and dates.

Mar 24 – Jun 16


Tue, Thu

8:15pm - 10:15pm

$4,000 USD

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Mar 28 – Jun 6

Except: Apr 4


Sat

10am - 3pm

$4,000 AUD

Payment plans available

Instructors

Lawrence So
Senior Experience Architect - User Experience Design Consultant, Social Ape, Previously Vodafone Hutchison Australia, Different

Lawrence brings over 15 years of industry user experience design knowledge to General Assembly. He started life as a gamer, designing interfaces for the Playstation and Gameboy. When the internet exploded, he moved into UX to design websites for dial-up modems. His background in computer science, visual design and psychology gave him the generalist skills to move between agency, corporate and startup worlds. Along the way he has picked up skills in user research and testing, prototyping, responsive design, service design, design thinking, lean and agile development and more. His previous roles include work for the ABC, Vodafone, Virgin, ING direct, CommBank, Coca Cola, British Airways and Electronic Arts. Originally from London, Lawrence is now focused on designing apps for mobile and tablet and enjoying the weather!

Sophie Kirkpatrick
Senior Digital Designer, TA, Australian Broadcasting Corporation

Sophie is a senior digital designer with 10 years experience working in Sydney and London, creating a diverse range of responsive websites and apps. Her interest in UX stemmed from her desire to learn more about her audience and how they interact with her designs, in order to produce more useable and accessible products. This led her to formalise her knowledge by completing GA's User Experience Design course in 2014. Sophie has put this knowledge into her current role at Australian Broadcasting Corporation.

Mar 31 – Jun 18


Tue, Thu

6:30pm - 8:30pm

$4,000 AUD

Payment plans available

Instructors

Homaxi Irani
General Manager and Head of CX (Australia), HeathWallace Australia

After an early career in advertising working for John Singleton, Homaxi’s digital design career began 16 years ago and she has been fortunate enough to work in a variety of company structures - corporate client environments, consultancies, and a highly successful 5-year stint freelancing direct to market. She has worked in boutique start up cultures and highly rigid corporate environments. This broad experience at both ends of the spectrum has allowed Homaxi to experience the world of design and UX from multiple lenses, enjoying a variety of challenges and opportunities in the world of customer centred design. Originally working as a UX practitioner herself at HotHouse Interactive, then as a freelancer, and later at Sensis, the last 8 years have been focused on building and leading teams of Designers and UX practitioners in both corporate (Sensis) and consultancy (HeathWallace) companies. Managing a team of UX and Designers naturally lends itself to training, mentoring and nurturing practitioners in both the technical aspects of UX and design and also in the softer skills required to be successful as a practitioner. Some of the brands that Homaxi has worked with include Yellow Pages, White Pages, ANZ, QBE Insurance, Australian Broadcasting Corporation (ABC), Fairfax Digital, Bauer Media, Jetstar, Sydney Opera House, Australia Post Digital Mailbox, Air New Zealand, Bankstown City Council, Briar Ridge Vineyards, and NSW Parliament. Homaxi can often be found lamenting the woes of poor user experiences. Examples of these are all too prevalent in every day interactions we all have with products and services, digital or not. Her favourite question is “why not?”

Lisa O'Brien
Learning Designer, CGU

Lisa designs learning solutions for adults, drawing on her broad range of experience in Australia and the UK to create meaningful and exciting programs using techniques from visual and interactive design, UX and psychology. Currently working for a large corporate, Lisa has worked in both specialist agency and in-house teams. Having recently completed the part time UX course at GA Melbourne, she felt compelled to continue her GA journey and has joined the team as a teaching assistant.

Apr 8 – Jul 1


Mon, Wed

7pm - 9pm

$4,000 USD

Payment plans available

Reserve your spot

Apply now as this course is already filling up. Contact us for more information and dates.

Apr 18 – Jul 18

Except: May 23, Jul 4


Sat

11am - 3pm

$4,000 USD

Payment plans available

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Apply now as this course is already filling up. Contact us for more information and dates.

Apr 27 – Jul 29


Mon, Wed

6pm - 8pm

£2,800 GBP

Payment plans available

Reserve your spot

Apply now as this course is already filling up. Contact us for more information and dates.

May 12 – Jul 30


Tue, Thu

6:30pm - 8:30pm

$4,000 USD

Payment plans available

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May 12 – Jul 30


Tue, Thu

7pm - 9pm

$4,000 USD

Payment plans available

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May 19 – Aug 6


Tue, Thu

6:30pm - 8:30pm

$4,000 USD

Payment plans available

Instructor

Phil Bolles
Producer, Editor, Designer (Contract), United States Holocaust Memorial Museum

Phil is a freelance designer living and working in Washington, DC. Bringing together interactive content, video, research, accessibility, and responsive design, Phil is all about the multi-disciplinary nature of UX design. Using visual media to educate, inspire, and connect people is one of his main passions; not to mention being a nerd about screen aspect ratios. He's also a photographer and greatly appreciates it when high-density images are served to his iPhone. ¡Viva la resolution!

Jun 9 – Aug 27


Tue, Thu

7pm - 9pm

$4,000 USD

Payment plans available

Instructor

Paul Amsbary
Sr. User Experience Designer, Vertigo

Paul is a Senior User Experience Designer with Vertigo, a San Francisco Bay Area UX and software development company specializing in the latest consumer experiences. Previously with Schematic, Yahoo! and Turner Broadcasting, he has contributed to numerous, industry-leading web, mobile, desktop and interactive television applications, including a patent for ACR (automatic content recognition) technology. In 2012, Paul led the design of the first interactive episodes of Conan and The Big Bang Theory on Internet-connected (smart) TVs and has since helped push the limits of multi-screen innovation for brands including CNN, NBA, TruTV, Bleacher Report, Samsung, LG, and Vizio. A graduate of the Digital Media master's program at Georgia Tech and an MFA recipient from Cal Arts, Paul’s approach connects both the engineering and creative aspects of product design. He is a student of creativity, an innovation facilitator and leader of workshops that combine Gamestorming with the Creative Problem Solving (CPS) process. With experience as an educator at high-school and post-secondary institutions, including Middlebury College and the Community College of Vermont, Paul is committed to helping students reach their career goals in UX, design and other next-generation creative careers. Paul’s interests and activities outside of UX include raising his kids, restoring old stuff, Weimaraners and inventing things to keep his Weimaraner out of trouble.

Jun 17 – Sep 9


Mon, Wed

6:30pm - 8:30pm

$4,000 USD

Payment plans available

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Apply now as this course is already filling up. Contact us for more information and dates.

Jun 23 – Sep 15


Tue, Thu

7pm - 9pm

$28,000 HKD

Payment plans available

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Jun 29 – Sep 21

Except: Sep 7


Mon, Wed

7pm - 9pm

$4,000 USD

Payment plans available

Reserve your spot

Apply now as this course is already filling up. Contact us for more information and dates.

We don’t currently have any sessions scheduled in Chicago. Request more info to be the first to know when we put something on the calendar!

Get Answers

We love questions, almost as much as we love providing answers. Here are a few samplings of what we’re typically asked, along with our responses:

Q: Why is this course relevant today?

As the internet has grown and become pervasive in our lives, the world has gotten smaller. More and more, as consumers, we can share our experiences. For a company, great experiences can be a competitive advantage. They can keep your customers loyal and turn them into your biggest cheerleaders. On the flip side, terrible experiences can stop you in your tracks very quickly. No one wants to be that company being talked about for all the wrong reasons.

Building great user experiences requires listening and empathy. In this course you’ll learn the tools and techniques to make your products delightful for users.

Q: What practical skill sets can I expect to have upon completion of the course?

This course is an introduction to User Experience with a focus on Information Architecture. Students create a complete UX brief, from ideation to annotated wireframes that could be handed off to a developer to be built. They will also learn to conduct the research necessary and create all the supporting documentation required to defend their design decisions. There is a large focus on how to dissect and analyze common design patterns.

Q: Who will I be sitting next to in this course?

The majority of students are graphic and print designers looking to transition their skills into digital, or product managers looking to improve their design skills. Other students often include engineers who want to learn how to make their websites more usable and entrepreneurs looking to build out the user experience for their idea.

View all FAQs

Ask Admissions

Call us at +44 (0) 20 3818 3251
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at 1300 779 580
or email us.

Call us at 852 9473-3608
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at 1300 779 650
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

Call us at +1 (877) 348-5665
or email us.

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If you have questions about the course, call us at 852 9473-3608 or email admissions.