Wednesday, 20 March
GA Austin, WeWork Congress
600 Congress Avenue, 14th Floor
Austin TX 78701
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Social Media Advertising has become more and more complex. The options available to companies and individuals include, but are not limited to; Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Layer on the targeting and creative challenges of each, how can one decipher what is the best plan of attack for a digital ad campaign?
In this session, you will learn about the capabilities of the top social platforms, along with strategies and best practices for setting up a successful campaign.
On top of best practices and strategies, we will work on addressing the very common question – "What is the ROI of paid social"? You'll learn how to benchmark your campaigns and understand the true return on your investment in social media advertising.
Throughout this interactive workshop you will be building an ad from start to finish and leave with all the tools necessary to hit publish on your campaign!
No prerequisites are required for this course. A general understanding of social ads/digital advertising is a plus (ad types, ad metrics – CPM, CPC, CPE etc…)
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