Understanding Paid, Earned and Owned Media | Washington, D.C.

About this workshop

Devices are proliferating and channels converging at a rate of knots. For instance, Google is incorporating more of your digital assets within search results (e.g. video, images, etc.) as well as using social signals to rank higher in SEO results. Whilst it is imperative to get the most out of individuals channels, marketers must use their Owned assets in tandem with Paid media in order to cultivate and curate a community that drives your traffic. Learn how to increase your yield, roadmap your campaign and keep your activity 'Always On' with P.O.E. media.