Understanding Growth Marketing

Past Locations for this Class

Understanding Growth Marketing | Melbourne

Past Locations for this Class

About this class

Growth will eventually become the thing that makes or breaks a startup/product. Yet, true growth hacking (or growth marketing) is poorly understood by most digital marketers and tech-savvy entrepreneurs. This workshop will explore the fundamental concepts behind growth marketing and set you on a path to successful and rapid success.

Learn the fundamentals of growth marketing, including activation and retention. Learn how to track and analyse growth related metrics. Learn how to hack growth, run experiments and measure improvements.


Students will learn:

  • The fundamentals of growth marketing
  • The maths and stats behind growth
  • A framework to run your growth team or strategy
  • Explanations, data points and examples of the key terms

Let’s Keep You Updated

Enter your email to start following

I have read and acknowledge General Assembly's Privacy Policy and Terms of Service. SMS message and data rates may apply.