Google Analytics is the most commonly used web analytics tool in the world today and the intelligence it provides can aid companies in making the right business decisions to improve performance. While it is free and the default implementation is easy, Google Analytics is not a simple tool to extract valuable information from unless you know what you are doing. These three classes will introduce you to the breadth of insight available from the web analytics tool.
Ranging in expertise levels, these three classes are aimed at beginners who wish to get started with—and become knowledgeable in—Google Analytics, as well as marketers who wish to gain a deeper understanding of their campaigns, developers curious about the benefits of adding tracking tools to their website, and business owners who wish to know how Google Analytics should be set up for their organisation. Drop by for few a session or two or come along for all three, depending on your level.
Please come ready with a laptop and a Google Analytics account set up.