Thursday, 1 December
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Did you know more than 80% of the shows people watch on Netflix are discovered through their recommendations? Doesn’t it make you wonder how these streaming services know exactly what to recommend to you?
The answer lies in their use of Big Data. Machine learning and algorithms are the driving forces behind these recommendation engines. From the content that users watch to how long one spends picking a show, all these are factors that are taken into account during the formulation of algorithms.
Come join us for this 1-hour webinar to uncover the secrets behind this “personalised tv” offering and learn from industry experts how data collection is changing the way we do business.
Marketing for the Greater Good: Incorporate Brand-Purpose in your Communications
Wednesday, 5 October
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