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On average advertisers spend $92 to attract a customer and only $1 to convert them. Conversion optimisation helps you increase your online store efficiency and generate more sales. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your profits by researching and testing what exactly makes your visitors buy from you. You’ll leave with an understanding of the key steps, questions, and tools needed to define and implement a valid optimisation strategy.
Experience with Google Analytics and exposure to digital marketing concepts.