Turn Browsers into Buyers: Introduction Conversion Optimisation for E-Commerce

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Class

Turn Browsers into Buyers: Introduction Conversion Optimisation for E-Commerce

Melbourne

Melbourne campuses

GA Melbourne
12A, 45 William Street
Melbourne Australia 3000

Past Locations for this Class

About this class

On average advertisers spend $92 to attract a customer and only $1 to convert them. Conversion optimisation helps you increase your online store efficiency and generate more sales. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your profits by researching and testing what exactly makes your visitors buy from you. You’ll leave with an understanding of the key steps, questions, and tools needed to define and implement a valid optimisation strategy.

Takeaways

  • Find out how to identify key issues and quantify potential gain.
  • Learn a template for conversion optimisation strategy.
  • Leave with a list of relevant and easy-to-use tools.

Prereqs & Preparation

Experience with Google Analytics and exposure to digital marketing concepts.

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