Turn Browsers into Buyers: Introduction Conversion Optimisation for E-Commerce | Online
About this class
On average advertisers spend $92 to attract a customer and only $1 to convert them. Conversion optimisation helps you increase your online store efficiency and generate more sales. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your profits by researching and testing what exactly makes your visitors buy from you. You’ll leave with an understanding of the key steps, questions, and tools needed to define and implement a valid optimisation strategy.
Takeaways
- Find out how to identify key issues and quantify potential gain.
- Learn a template for conversion optimisation strategy.
- Leave with a list of relevant and easy-to-use tools.
Prereqs & Preparation
Experience with Google Analytics and exposure to digital marketing concepts.
