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With SEO and AdWords becoming increasingly expensive and difficult to master, maximising your acquisition efforts is critical to the survival of an online business. Conversion optimisation helps you increase the number of your website visitors and encourages them to take action and become customers. In this hands-on introductory session, you’ll get an overview of the art and science of conversion optimisation. You’ll learn how to increase your profits by researching and testing what exactly makes your audience convert to customers. You’ll leave with an understanding of the key steps, questions, and tools needed to define and implement a valid optimisation strategy.
Experience with Google Analytics and exposure to digital marketing concepts.