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A quality Trademark or "mark" is the bedrock of any successful business or product. Protecting this valuable asset is imperative to a company's success, and yet surprisingly few entrepreneurs know much about what it is and how to protect it.
In this class, students will learn the fundamentals of trademark law, including what makes a good mark, how to select a mark, how to protect a mark, and how to properly use a mark in the marketplace to maximize the value of this important asset. This class is perfect for startup founders, CMOs, marketing team members, or other individuals who will be responsible for or are interested in learning about selecting a company name, product name, or designing a branding strategy.
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