A strong Tone of Voice is the difference between a good brand and a great brand. In 2020, its more important than ever to know who you are as a brand and how that translates to connect with not just any customers but the right ones.
In this workshop you'll learn what Tone of Voice is and why its important. How to develop one and implement it across all channels, plus how content can support it.
Perfect for business owners who want to take their brand to the next level, Startup employees looking for a creative edge or writers wanting to expand their skillset. Best suited for those wanting to take their branding skills to the next level!
This workshop is highly interactive with group activities and discussions throughout. To participate you will need to:
Why having a Tone of Voice is important
How to develop and implement a Tone of Voice
How to engage and connect with the right customers
In preparation, please download Zoom.
A basic understanding of copywriting + an interest in branding is helpful.
This session is not recorded however, you will receive the instructor’s slides following the session.
Christopher Melotti is a Marketing Consultant and Content Copywriting Aficionado who lives by the motto "Continually challenge, consistently grow, constantly humbled, confidently show." He owns his own Copywriting and Marketing business, Melotti Media (www.melottimedia.com.au), where he and his team work with a wide range of clients from Insurance to Real Estate, Creative Agency, Web Design, Logistics, Financial, AI and more. He also runs TheCopywritingBlog.com.au, is a published author, and won the Chief Marketing Officer (CMO) of the Year award in 2017 (amongst many others).
Christopher possesses a solid range of Marketing experience including strategy, digital, social media, content writing, creative, promotion and communications, having personally initiated, developed and launched several successful marketing campaigns across a diverse range of industries, for which he was awarded the 2015 Australian Marketing Institute’s (AMI) Highly Commended Future Leader Award for Marketing excellence.
He holds a Bachelors Degree in Commerce and Marketing, a Masters Degree in Commercial and Business Law, and has commenced an MBA. He has a creative energy and enthusiastic flair, with a strong belief in entrepreneurial spirit and professional respect.
One of his major passions is presenting and teaching people so they can profit off his experience, which is why people enjoy attending and hold him in such high regard.
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