The Write Stuff - Creating Engaging Online Content | Online
About this workshop
Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored.
It’s not easy, but it is a craft that can be learnt and applied to your pitches, PR, releases, emails, blogs and social feeds.
This workshop is split into two parts:
What to say: You’ll learn how to unearth truths, customer insights, and cultural tensions to build stories about your business and why it matters.
How to say it: We’ll dissect the effective, and surprisingly old-school copywriting approaches the likes of Buzzfeed and UpWorthy have borrowed to build their content empires. We’ll then apply these approaches to your own marketing.
Takeaways
- How gather insights and data and turn them into strategies and ideas.
- How to devise a single-minded proposition. + How to run a brainstorm that gets actionable results.
- Finding your voice, your story, and your businesses reason for being.
- How to write effective and persuasive copy.
Prereqs & Preparation
None!
