The Write Stuff - Creating Engaging Online Content

Past Locations for this Workshop

The Write Stuff - Creating Engaging Online Content | Melbourne

Past Locations for this Workshop

About this workshop

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored.

It’s not easy, but it is a craft that can be learnt and applied to your pitches, PR, releases, emails, blogs and social feeds.

This workshop is split into two parts:

What to say: You’ll learn how to unearth truths, customer insights, and cultural tensions to build stories about your business and why it matters.

How to say it: We’ll dissect the effective, and surprisingly old-school copywriting approaches the likes of Buzzfeed and UpWorthy have borrowed to build their content empires. We’ll then apply these approaches to your own marketing.


  • How gather insights and data and turn them into strategies and ideas.

  • How to devise a single-minded proposition. 
+ How to run a brainstorm that gets actionable results.

  • Finding your voice, your story, and your businesses reason for being.
  • How to write effective and persuasive copy.

Prereqs & Preparation


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