The Unconscious Power of Brands | Online

About this event

Join Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands as he discusses the biggest myths in consumer psychology, the real meaning of emotions, how consumers make brand decisions, and how understanding the unconscious can help build stronger brands.

Takeaways

• The surprising unconscious side of brands
• The biggest myths about consumer psychology
• The real role of emotions in building brands
• Practical tools to use neuroscience to inspire better marketing