The Top Myths of Sales and Marketing Alignment | Online
About this event
Why is it that marketing and sales teams as so often painted as being at odds? What’s at the root of this stereotype, and how are modern sales and marketers busting that stereotype? Join People.ai and Demandbase to uncover the most common myths surrounding marketing and sales alignment, and how to bust these myths in your own organization:
- Most of what Marketing spends time on doesn’t actually contribute to pipeline
- Sales never follows up on leads and they go into a black hole
- ABM is a selling strategy, not a marketing model
These are just a few of the myths we’ve encountered about marketing and sales alignment, and we’re sure you’ve heard others. Come to this meetup to share the myths you’ve battled and debunked and a lively panel discussion as we explore - and debunk - these myths. You’ll hear from marketing and sales leaders at leading companies on why such myths exist and how they’ve successfully built tight alignment with their sales and marketing counterparts.
