The Science of Making Money: Establishing the Sales Funnel and Metrics | Washington, D.C.

About this class

Sales is a vital part of every company. Sales managers, entrepreneurs, small business owners, marketing managers, and anyone involved in the sales process can benefit from having access to better metrics. In this class, you’ll learn how to build and manage an efficient sales force. We’ll discuss the importance of a sales funnel and establishing a CRM system to track revenues and performance. You’ll also find out how to identify the best KPIs and metrics for various business types, and get the foundation you need to build a successful sales organization.

Takeaways

• Understand the difference between b2b and b2c sales.
• Learn helpful resources for sales managers.
• Discover how to set effective goals for your sales team and incentivize them to perform.
• Find out how to build a CRM system specific to your business.
• Understand what the important KPIs are at each point in a sales funnel.

Prereqs & Preparation

None.

Students should come prepared with a laptop.