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Sales is a vital part of every company. Sales managers, entrepreneurs, small business owners, marketing managers, and anyone involved in the sales process can benefit from having access to better metrics. In this class, you’ll learn how to build and manage an efficient sales force. We’ll discuss the importance of a sales funnel and establishing a CRM system to track revenues and performance. You’ll also find out how to identify the best KPIs and metrics for various business types, and get the foundation you need to build a successful sales organization.
Students should come prepared with a laptop.
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