The ROI of Branding | San Francisco
About this class
Branding is traditionally a “fuzzy” skill. People know it’s important, but not why it should be a priority. This creates problems for projects that build long-term value… and the people who drive those projects.
That’s why I designed The ROI of Branding. You’ll learn how to define brand value and build strategy that aligns with key business objectives.
By the end of the this class, you'll be able to:
- Define brand & how it aligns with business strategy
- Describe the ROI of branding in customer acquisition, team management & strategy building
- Build your brand’s Minimum Viable Personality
- Create a full brand brief
- Measure & improve business performance
Prereqs & Preparation
None. Laptop, and a great attitude