The ROI of Branding

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

The ROI of Branding

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Branding is traditionally a “fuzzy” skill. People know it’s important, but not why it should be a priority. This creates problems for projects that build long-term value… and the people who drive those projects.

That’s why I designed The ROI of Branding. You’ll learn how to define brand value and build strategy that aligns with key business objectives.

By the end of the this class, you'll be able to:

  1. Define brand & how it aligns with business strategy
  2. Describe the ROI of branding in customer acquisition, team management & strategy building
  3. Build your brand’s Minimum Viable Personality
  4. Create a full brand brief
  5. Measure & improve business performance

Prereqs & Preparation

None. Laptop, and a great attitude

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