The Overlake School Private Workshop | Online
About this workshop
- Overview of startup marketing through case studies and the current digital marketing landscape
- Understanding of the digital marketing funnels and using data to drive actions
- Exposure to the principles behind growth hacking and managing a growth marketing team
- Identifying target audiences, unique value propsitions and creating customer acquisition strategies
- Creating a seo-driven content strategy to increase web traffic
- Placing, testing, and optimizing paid advertising on Facebook
- Optimizing landing pages and email campaigns for conversion
