The Overlake School Private Workshop

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

The Overlake School Private Workshop | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

About this workshop

  • Overview of startup marketing through case studies and the current digital marketing landscape
  • Understanding of the digital marketing funnels and using data to drive actions
  • Exposure to the principles behind growth hacking and managing a growth marketing team
  • Identifying target audiences, unique value propsitions and creating customer acquisition strategies
  • Creating a seo-driven content strategy to increase web traffic
  • Placing, testing, and optimizing paid advertising on Facebook
  • Optimizing landing pages and email campaigns for conversion

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