The Modern Digital Marketer - Oracle | Online

About this workshop

More than ever, marketers need to be “Swiss Army marketers,” able to work on a number of different initiatives across a multitude of channels. This session provides foundational frameworks for marketers to adopt customer-first, digital-forward mindsets and organize efforts against a unified strategy.

Takeaways

• Doing Your Research
• Insights-Driven Personas
• Mapping the Customer Decision Journey
• Segmentation
• Objective-First Marketing
• Data in Objective-First Marketing
• Marketing Math
• The Multichannel Landscape
• Channels & Your Customer Decision Journey
• Writing SMART Objectives
• Bring it Home