The Modern Digital Marketer - Oracle | Online
About this workshop
More than ever, marketers need to be “Swiss Army marketers,” able to work on a number of different initiatives across a multitude of channels. This session provides foundational frameworks for marketers to adopt customer-first, digital-forward mindsets and organize efforts against a unified strategy.
Takeaways
- Doing Your Research
- Insights-Driven Personas
- Mapping the Customer Decision Journey
- Segmentation
- Objective-First Marketing
- Data in Objective-First Marketing
- Marketing Math
- The Multichannel Landscape
- Channels & Your Customer Decision Journey
- Writing SMART Objectives
- Bring it Home
