The Modern Digital Marketer - Oracle

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

The Modern Digital Marketer - Oracle | Washington, D.C.

Washington, D.C. Campus

GA D.C.
509 7th Street NW, 3rd Floor
Washington D.C. 20004

About this workshop

More than ever, marketers need to be “Swiss Army marketers,” able to work on a number of different initiatives across a multitude of channels. This session provides foundational frameworks for marketers to adopt customer-first, digital-forward mindsets and organize efforts against a unified strategy.

Takeaways

  • Doing Your Research
  • Insights-Driven Personas
  • Mapping the Customer Decision Journey
  • Segmentation
  • Objective-First Marketing
  • Data in Objective-First Marketing
  • Marketing Math
  • The Multichannel Landscape
  • Channels & Your Customer Decision Journey
  • Writing SMART Objectives
  • Bring it Home

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