The Modern Digital Marketer - Oracle

New York City Campus

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

The Modern Digital Marketer - Oracle | New York City

New York City Campus

GA NYC (Manhattan), Classrooms
10 East 21st Street
New York NY 10010

About this workshop

More than ever, marketers need to be “Swiss Army marketers,” able to work on a number of different initiatives across a multitude of channels. This session provides foundational frameworks for marketers to adopt customer-first, digital-forward mindsets and organize efforts against a unified strategy.

Takeaways

  • Doing Your Research
  • Insights-Driven Personas
  • Mapping the Customer Decision Journey
  • Segmentation
  • Objective-First Marketing
  • Data in Objective-First Marketing
  • Marketing Math
  • The Multichannel Landscape
  • Channels & Your Customer Decision Journey
  • Writing SMART Objectives
  • Bring it Home

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