AI for all: Real skills that transform every role. Our AI Academy is here.

AI for all: Real skills that transform every role. Our AI Academy for enterprises and individuals is here.

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    The Modern Digital Marketer - Oracle

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    The Modern Digital Marketer - Oracle | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Workshop

    About this workshop

    More than ever, marketers need to be “Swiss Army marketers,” able to work on a number of different initiatives across a multitude of channels. This session provides foundational frameworks for marketers to adopt customer-first, digital-forward mindsets and organize efforts against a unified strategy.

    Takeaways

    • Doing Your Research
    • Insights-Driven Personas
    • Mapping the Customer Decision Journey
    • Segmentation
    • Objective-First Marketing
    • Data in Objective-First Marketing
    • Marketing Math
    • The Multichannel Landscape
    • Channels & Your Customer Decision Journey
    • Writing SMART Objectives
    • Bring it Home

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