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    The Generosity Economy: Building a Generous Brand

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    The Generosity Economy: Building a Generous Brand | Online

    Online Campus

    Online
    Anywhere
    Online

    Past Locations for this Event

    About this event

    In a time that people are looking to companies to go above and beyond and we all need to work together, many brands have already made the leap to become a more generous brand. Whether it’s immediate crisis response or longer term ESG initiatives, there’s a lot to learn from this moment about how we act generously and communicate about our actions.

    Takeaways

    -Understand what you can contribute by stripping your offering to its most fundamental, and assess how you can leverage it. -Focus on a clear and simple action that you can take. We’ll review four approaches for fitting your offering to the need of the moment. -Find the right way to tell the story of your action, whether it’s in a time of crisis or in a time of peace.

    Prereqs & Preparation

    This event will take place on Zoom

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