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Changes to digital advertising strategy on new media platforms have given rise to successive waves of ad technology innovation and disruption. New media sites like STAT News have done away from traditional banner ads in favor of native advertising and content marketing leading to an increase in reader engagement.
Angus Macaulay - Chief Revenue Officer of STAT News a national publication focused on finding and telling stories about health, medicine, and scientific discovery - will share his story of launching a new media business. From being funded by John Henry - owner of Boston Globe Media - to discovering a hole in the market, Macaulay will share how how native advertising and content marketing has helped them succeed.
Join STAT News at General Assembly and learn the distinction between these disruptive ad techniques, why they are successful strategies, and which formats have seen the best results.
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