The Business Case for UX Design | Online

About this event

This event is part of Lightbulb to Launch, a two-week-long virtual event series designed to supercharge you in your entrepreneurial journey. Head to the site to see the full schedule!

Amidst the limited funds, tight deadlines, and other factors governing the run, UX design is often the last thing to catch the attention of entrepreneurs. And this is where they get it wrong. You can have a beautiful visual identity and useful concept, but if a user can’t intuitively understand how to navigate your app, website or platform immediately, it’s going to miss the mark.

A great UX is not a luxury but rather a necessity for a startup’s smooth sailing. Having the right UX designer can help startups create a solution that delivers powerful user experiences and matches the needs of your users, improve the return on your marketing investment, and differentiate your product from the competition.

Come along and hear from our UX expert on why it is important to prioritize and incorporate UX from day 1, what makes good UX, the role of a UX designer in a startup and how to hire the right one for yours.