The Art & Science of Persuasive Speaking

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

The Art & Science of Persuasive Speaking

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

We've all been there. Excited to hear a presentation from someone with a great reputation, only to be disappointed because the speaker talked at us, rather than with us. Conversely, maybe you are one of the millions of people who rank public speaking up there with snakes as the thing you fear most. You are not alone! Most people hate giving presentations. Why? Because we are never taught the simple, yet powerful ways to connect with our audience through both carefully crafted content and conversational delivery.

Whether you considered yourself a public speaking pro, or are looking to conquer those nerves this practical, interactive 3 hour session is for you. We'll offer how to craft a truly memorable presentation through powerful imagery, compelling stories and juicy statistics. You'll learn verbal and non-verbal delivery tips for Ted-worthy talks, tips for wily content, ironclad organization techniques, audience analysis, and how to prepare vivid visual aids.

Takeaways

  • Develop persuasive content that matters to your audience
  • Demonstrate and balance analytical, expertise and emotional appeals
  • Learn the six principles of persuasion; reciprocity, commitment & consistency, social proof, liking, authority, and scarcity
  • Design the most persuasive order and flow of persuasive presentations, as well as explore visual aid tools for stellar slides
  • Practice verbal and non-verbal delivery to demonstrate confidence, energy, and passion to win over the hearts of audiences and the minds of skeptics

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