The Age of Hyper-Personalization and Its Impact on UX | Online
About this event
Today digital customers expect personalized experiences. 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. With the ability to analyze and segment vast amounts of customer and prospect data, CDPs (Customer Data Platforms) provides a 360-degree view of a customer, including how they live and interact with a company. While CDPs are not new (first arrived on the marketing scene around 2013) they’ve become less of a buzzword and more of a staple in marketing organizations recently. We will dive deeper into how CDPs can impact user experience, and how they help brands to humanize relationships and to perform real-time customization of a customer’s buying journey. (Accenture, Pulse Check 2018)
