TEDx & GA Education Masterclass: Demystifying User Experience Design | Online

About this event

This masterclass aims to demystify the field of UX by giving a practical and simple introduction to what UX is while also explaining some of its core concepts of usability and design. This is a field that affects all areas of business — prepare to dip your toes into an ocean of new concepts and ideas that will enlighten your perspective on the human-computer interaction experience.

We will start with an overview of UX then we will delve into the importance of user research. When designing a tool that people are supposed to interact with, it is essential to understand people’s behaviours and personas.

We uncover this information by conducting user research so that we can make any tool not just pretty and clear but more importantly intuitive, intelligent and delightful. It's important to understand the context of your user and to design a customer journey with no dead ends.

Last but not least, we will cover the basics of sketching out a website, platform or tool. Mapping out the structure/navigation and sketching out key pages.