Technology and the Future of Marketing | Online

About this event

As digital media becomes the key path for brands to reach customers, marketers are looking for ways to use emergent technologies like big data analytics and visualization, AR/VR/mixed reality, machine learning, artificial intelligence, blockchain and others to create new experiences for customers, target their audiences more precisely and get a handle on ROI for their marketing spending. In this session, marketing futurist and author Rob Salkowitz (faculty, Communication Leadership Graduate Program, University of Washington; contributor to FORBES) looks at the impact of these trends on marketing organizations. What do employers and developers need to understand to get ahead of the curve? What innovative applications are marketers using to blend the physical and digital worlds? How are marketing leaders within large organizations driving technology spending and IT-decision making?

Takeaways

• Get strategic insights into the technologies shaping marketing in the 2020's

• See examples of innovative approaches taken by marketers using new tech tools to engage customers

• Explore how technology trends in marketing are reshaping organizational structures and job roles