Tech and Customer Experience | Online

About this event

Overview: Start with an overview of Customer Experience (CX) and User Experience (UX) best practice presented by Rebecca Rusk (IxDA) and Mark Michelson (CXPA). Then join a panel of leading experts as they discuss:

• Differences and similarities between users in the virtual world and customers in the physical world.
• How to avoid the silo mentality when planning end-to-end experiences in any industry.
• Setting expectations through digital that can be met in the real world.
• Synching Digital UX & Physical CX Design for great customer experiences.

Why It Matters: In our “Attention Economy” the focus is on engagement and delighting customers. How can you and your company provide the best experiences possible at every touchpoint?

Takeaways:

• Clearer understanding of how UX and CX can work together.
• Insight from digital, physical and service experience designers
• Examples of creating seamless digital/retail Omnichannel experiences
• New contacts in both CX and UX fields