Summer Startup Series: Growth Marketing Fundamentals | Online

About this event

This session is part of GA's Summer Startup Series in partnership with The Shrimp Society and The Lab! This is a three-part series of free masterclasses focused on the skills every a young, humble, and ambitious entrepreneur needs to know. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

• This interactive session provides an introduction to product marketing for anyone interested in learning how product marketing can add the most value at every stage of a product’s lifecycle. Students will learn the fundamentals of research design, positioning, and launch strategies.

We'll cover:

• Market and User Research (Quantitative and Qualitative)
• Product Positioning
• Launch Plan and Strategy
• Post-Launch Surveys / Feedback Loops
• User Engagement and Community

Takeaways

• Identify opportunities to add value as a product marketer
• Define the value of customer research and how to design actionable research
• Create and use positioning to differentiate your product and impact marketing objectives
• Identify opportunities for strong product launches