The Business Model Canvas is the perfect tool to quickly describe design and test your business model. This applies whether you are searching for a new business model or trying to reinvigorate an existing business model.
Once you have designed a business model - the workshop goes into detail of how it can be improved and validated in the real world. Participants will also be given a run down of the four action framework from Kim & Mauborgne's Blue Ocean Strategy and how this can be actioned using the Business Model Canvas.
Students will learn:
No prerequisites necessary although some familiarity with the Business Model Canvas would be handy. This class is great for people looking to start a new venture, product designers and service delivery professionals.