Strategy and the Business Model Canvas

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Strategy and the Business Model Canvas

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

The Business Model Canvas is the perfect tool to quickly describe design and test your business model. This applies whether you are searching for a new business model or trying to reinvigorate an existing business model.

Once you have designed a business model - the workshop goes into detail of how it can be improved and validated in the real world. Participants will also be given a run down of the four action framework from Kim & Mauborgne's Blue Ocean Strategy and how this can be actioned using the Business Model Canvas.

Takeaways

Students will learn:

  • An introduction to the Business Model Canvas
  • An introduction to Blue Ocean Strategy
  • Using the BMC and BOS to improve business models and validate assumptions
  • Evaluating Business Models using SWOT

Prereqs & Preparation

No prerequisites necessary although some familiarity with the Business Model Canvas would be handy. This class is great for people looking to start a new venture, product designers and service delivery professionals.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.