Strategic PR to Push You Forward | Online

About this event

Featured Expert: Over her decade-long career as an integrated communications strategist, Kristen Rocco has catapulted companies to the leading edge of their industries by spearheading the strategic direction of public relations and integrated marketing campaigns, providing guidance on branding initiatives and developing sustainable, brand-building thought leadership platforms. Currently, she turns business insights into communications strategy as an integrated communications consultant for companies across Atlanta as well as for her own, Love Notery (www.lovenotery.com).

Overview: New and evolving communications channels continue to rise and fall and with no strategic PR framework, you can spend endless amounts of time and thousands even hundreds of thousands of dollars going down the rabbit hole with lackluster results. With an effective PR strategy to drive your company’s core business objectives, you will avoid unnecessary time and expenses with bigger and better results.

What You’ll Take Away: During this workshop, learn how to apply strategy to your PR efforts that drive business and build brand awareness for your company.

Why It Matters: The communications landscape is always changing, meaning that the tactics you use to create conversations and engage with your stakeholders to influence goodwill for your company today will be different in the years to come. An effective PR strategy, however, will always guide you to the best tactics to achieve your business’ objectives.

• Discover the crucial steps of PR strategic planning
• Learn how a solid PR strategic framework provides the foundation to behave like a market leader
• Learn why positioning from a “helping” versus “selling” mentality can change the game for your PR program
• Grasp why PR is so much more than media relations

Prerequisites & Preparation: This is an intermediate class for those who are pursuing a profession in PR or integrated communications or for business owners seeking to apply a PR strategy to catapult their business to the next level. For this workshop to be most effective for you, please come ready to take notes.