Storytelling That Sells for Ecommerce Brands

Online Campus


Storytelling That Sells for Ecommerce Brands | Online

Online Campus


About this class

“Marketing is no longer about the stuff you make, but the stories you tell.” - Seth Godin

Traditional marketing is dead. Consumers today are highly skeptical of corporate-style disruption advertising. In the age of Instagram and direct-to-consumer ecommerce, you build a brand by building a following first. But how do you rise above the noise to attract these passionate fans? Start with a great story.

A brand story with the right emotional appeal can transform a casual customer into a lifelong evangelist. Today, every brand needs to know how to tap the power of storytelling to reach their ideal customers, employees, and investors.

In this interactive, roll-up-your-sleeves workshop, you’ll learn how to connect with your audience and get them to believe in your story and your products. In-class exercises will give you the frameworks and tools to find stories that create an emotional connection with your customers and compel them to take action.

You’ll walk away with a powerful brand story and story-driven product descriptions that you can start using right away on your website, social media, email marketing, and other channels.


  • Learn how to craft an authentic brand story that inspires long-term customer loyalty
  • Leverage actionable frameworks to help you break down and construct your brand story, including the 4Ps of branding and the 5 elements of storycrafting
  • Borrow tried-and-true techniques from narrative fiction and journalism to power your brand
  • Break down real examples of transformative brand storytelling
  • Learn how to write powerful product descriptions that compel your customers to buy
  • Understand what content marketing to produce to attract your ideal tribe
  • Learn how to use storytelling to power your social media marketing, especially on Instagram

Prereqs & Preparation

Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the web and studying how some of the best ecommerce brands are using storytelling today. This workshop is open to anyone who needs to do a better job of telling their brand story, but it’s especially geared for ecommerce brands selling physical products. Students will gain the most if they come with a good understanding of their ideal customers, competitive positioning, long-term vision for their brand, and current challenges with their marketing and messaging.

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