1133 15th Street NW, 8th Floor
Washington D.C. 20005
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These days, the Internet is abuzz about storytelling. You may have a great idea or creative business solution, but if you can’t tell a compelling story then your message may get lost. This class will help you understand how to uncover and share compelling stories with a range of audiences to achieve specific business goals, from funding for an idea to developing a clever campaign strategy.
In this workshop, we’ll delve into specific ways to incorporate storytelling into your personal and professional life. First, we’ll examine the three types of stories in business before breaking into groups to uncover stories to use in professional settings. Then, in the afternoon, we’ll examine the role of storytelling in today’s media landscape, from ads to tweets to video campaigns. We’ll introduce advanced storytelling topics before giving students the opportunity to present in front of the class and get personalized feedback on ways to make their stories and pitches more effective.
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