Storytelling for Business | Online

About this event

Businesses don’t sell to consumers or buyers, they sell to people. We too often forget these are human beings with desires, needs, baggage and emotions. If you want people to invest in the long term success of your business, you first need to give them an emotional stake in it.

Brand storytelling creates a bond with people based on a shared emotional connection and mutual trust. Getting the right content to the right audience at the right time is the fastest way to motivate action (to buy or share something) or change (behaviour or perceptions).

Are looking to build a brand quickly, with limited budget? Want to recruit a tribe of enthusiasts to do your marketing for you? If so, come along and find out how!

Takeaways

• Learn how brand storytelling delivers long-term strategic goals as well as short-term commercial objectives
• Discover why it's important for your business to have a personality
• Find out the right and wrong ways to use video, animation, websites and social content to tell your story