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Learn the basics concepts of PR from the managing partners of one of LA's fastest growing launch-only PR firms. This 90 minute class will cover the do's and don't's of startup PR, what to look for when hiring a PR firm, a PR pitch gone wrong, best practices for launch, and what to do when you cannot afford a PR firm.
-Basic definitions of PR basics like "press release" and "the wire" -The meat and potatoes of a PR pitch -How to roll out an "exclusive" story -Actual case studies of a successful campaign and a campaign gone wrong -Damage control -How to grab a reporter's attention -Battle-tested strategies for do-it-yourself PR
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