Startup Marketing: Create a Unified Voice, Gain Awareness and Drive Growth

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Startup Marketing: Create a Unified Voice, Gain Awareness and Drive Growth

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

Marketing drives awareness, sales and growth. Whether bootstrapped or well-financed, a startup should have a marketing plan in place from the very beginning to ensure long-term success.

This class provides the framework from which to build a cohesive, strategic and tactical plan. You will receive personalized feedback, specific to your startup’s marketing challenges and goals.

Takeaways

  • Learn how to develop a brand positioning statement: The starting point of your business and foundation of your branding and marketing efforts.
  • Create a distinctive brand identity that distinguishes you from competitors
  • Learn how to define marketing goals and build a strategy around them
  • Amplify your message and drive awareness

Prereqs & Preparation

• Students should be prepared to answer: What marketing challenges they are facing OR one marketing question they hope to have answered.

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