Standing Out in a Crowded Market: Early Marketing Must-Haves  in 2021
2

Tuesday, 2 February

2 3 pm EST

GA Phoenix (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

Fiverr logo
CO+HOOTS  logo

Questions? Read our FAQs

Standing Out in a Crowded Market: Early Marketing Must-Haves in 2021 | February 2

Vincent Orleck Photo


#yesPHX Community Organizer

Jen Spencer Photo


Vice President, Sales and Marketing, SmartBug Media

Scott Salkin Photo


VP, Revenue Marketing and Partnerships, Gainsight

Deanna Ransom Photo


Global Head Of Marketing & Marketing Services, Televerde

2

Tuesday, 2 February

2 3 pm EST

GA Phoenix (Livestream)

Online Class
Livestream
FREE!
Regular Ticket

In Partnership With:

Fiverr logo
CO+HOOTS  logo

Questions? Read our FAQs

About This Event

What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?

Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us to hear from a panel of Digital Marketers. They will predict trends and give us insight into what they believe will be the most important digital marketing strategies or tactics to plan for in 2021.

While improving the personal connection your brand has to its customers will always be a priority in marketing; some trends will last and some will not. Come learn from the pros on how to set your brand up for success this year.

About the Instructors

Vincent Orleck Photo

#yesPHX Community Organizer

Vincent is the President of Social Media Club PHX, a contributor to and evangelist for the #yesPHX startup and entrepreneurial community, and manages social media planning and strategy full time for Arizona State University Knowledge Enterprise. Residing in Greater Phoenix for the last 15+ years, he's honed his methodology through time spent in social media marketing with IO Datacenters, Plexus Worldwide, Gannett Inc., and Facebook as well as partnering in an agency.

Jen Spencer Photo

Vice President, Sales and Marketing,
SmartBug Media

Jen Spencer is Vice President, Sales & Marketing for SmartBug Media®, a globally award-winning intelligent inbound® marketing agency that helps businesses grow revenue by generating leads, engaging accounts and building brand loyalty through inbound marketing, sales enablement, web development, digital strategy, marketing automation, and public relations.

Prior to her role at SmartBug®, Jen was the VP of Sales and Marketing at Allbound, a PRM software-as-a-service solution provider. She was responsible for developing and executing an inbound demand generation strategy, raising brand and market awareness for Allbound, and channel sales and marketing. She helped the company reach 50 percent growth in year-over-year traffic and a 363 percent increase in sales leads.

While serving as Director of Marketing at nettime solutions, acquired by Paychex in June 2014, Jen developed and executed an inbound lead generation and content marketing strategy while supporting a channel of referral, reseller, co-branded, and white-labeled partners. Through her role, the company saw a 103 percent increase in website traffic, a 415 percent increase in direct sales leads, and an 89 percent increase in revenue.

Whether she’s writing a blog, delivering a speech, interviewing clients or managing agency relationships, aligning with her audience is always at the forefront of her mind. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership.

Jen is a Founding Coach at SDR Nation, a community dedicated to supporting, training and enabling sales development professionals and has previously served as a sales mentor through Bravado’s mentorship program. Jen is a past Board Member of Girls in Tech - Phoenix, a local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.

If you get to know Jen, you'll discover she loves animals, technology, the arts, and really good Scotch. She's also the mother of twin teenage boys which means there's likely a lone dirty sock in every room of her house.

Scott Salkin Photo

VP, Revenue Marketing and Partnerships,
Gainsight

Recognized entrepreneur, CEO and senior B2B sales and marketing executive with a track record of creating visionary brands that drive triple-digit revenue and profit growth while growing market share across highly competitive industry sectors.

Named at Top 35 Entrepreneur Under 35 by the Arizona Republic, 40 Under 40 by the Phoenix Business Journal and Marketer of the Year by the Business Marketing Association.

Deanna Ransom Photo

Global Head Of Marketing & Marketing Services,
Televerde

A leader passionate about people with unique skills and experience – Marketing/Sales/Operations/Financial Management – which has helped me develop into a highly-driven B2B marketing executive focused on building demand generation strategies and campaigns that fill the sales funnel and increase retention.
• Track record of consistently exceeding quarterly KPI metrics and campaign ROI goals.
• An analytic at heart that drives measurement, data-driven decision making, reporting and closed loop analysis of integrated (Digital, Social, Live Events) campaign results for continuous improvement.
• Accomplished builder of marketing teams that exceed their goals and have fun in the process.
• Builds and maintains strong relationships with Sales and other stakeholders as a trusted business partner.

About Our Partners

Fiverr

Fiverr's mission is to change how the world works together. The Fiverr platform connects businesses of all sizes with freelancers offering digital services in more than 250 categories, across 8 verticals including graphic design, digital marketing, programming, video and animation. Since inception, the platform has served over 5.5 million businesses and has facilitated over 50 million transactions. Fiverr's global community of freelancers spans across more than 160 countries.

CO+HOOTS

CO+HOOTS is Phoenix’s premier coworking community. We are the only shared office that truly cultivates inclusion and collaboration while providing a professional, self-sustaining workspace to grow and nurture the entrepreneurial, small business and startup communities. CO+HOOTS is intentionally designed to help your business thrive.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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