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When Senior Creative, Olly Cooper wrote an article about how ad people have forgotten how to make effective ads, it immediately caught the attention of Christian d’Ippolito, a long serving media professional. The pair went for a pint to chat about their mutually inclusive experiences. They quickly discovered that Olly’s article was really just the tip of the iceberg, and that the broader industry had in many ways lost touch with the fundamental premise of advertising. Join Olly and Christian as they share jaw-dropping stories and expose the inconsistencies and hypocrisies that spoiled an art form.
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