Social Selling in the Age of E-Commerce

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

Social Selling in the Age of E-Commerce | Online

1
Attend the next event on Monday, 1 November.

Online Campus

Online
Anywhere
Online

Past Locations for this Workshop

About this workshop

The lines are blurring between Social Media and E-commerce – hence the term Social Commerce! This short masterclass will equip you with all the fundamentals of how businesses and brands are driving social commerce to grow their influence and gain a strategic advantage in the post covid world.

If you are new to the fast evolving world of Social Commerce, this class will be the perfect starting point to figure out where to begin and to get inspiration & ideas from those who are ahead on this journey. You will get an immersion into the role of social commerce, not only in Marketing but also in driving holistic business results across both B2B and B2C.

This class introduces the multiple platforms for social commerce and aims to help those that are not currently utilizing social commerce channels as well as they could. As a business owner, employee, entrepreneur or freelancer, you will gain exposure to best practice industry examples of social commerce and real world case studies including the best use of Twitter, Linkedin, Facebook, Instagram, Whatsapp, Tiktok, Messenger, Line + E-Commerce sites like Lazada and more!

Takeaways

  • Demystify the plethora of social commerce platforms and assess the best fit for your marketing objectives
  • Learn how to build a social commerce strategy that delivers across key digital marketing channels.
  • Understand the role played by social commerce at each stage of the customer acquisition funnel, how to make your marketing on digital channels more effective and
  • Accelerate your learnings via practical case studies on how some brands have effectively used social commerce to meet their marketing objectives

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