Social Media Strategy Mapping
24

Tuesday, 24 March

6 9 pm CDT

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | March 24

Barbara Maldonado Photo


Customer Success Manager, PrizeLogic

24

Tuesday, 24 March

6 9 pm CDT

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Barbara Maldonado Photo

Customer Success Manager,
PrizeLogic

Barbara is a 20-year agency veteran with experience across experiential, digital and social media. She has managed over 300 team members in career ranging from dancers, brand ambassadors to account team members and social media strategists. In addition to her role as a Customer Success Manager at PrizeLogic, she is an instructor at General Assembly teaching digital marketing classes.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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