Social Media Strategy Mapping
24

Monday, 24 February

6 9 pm CST

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | February 24

Allison Marchesani Ackerman Photo


Brand Strategy & Digital Marketing Consultant

24

Monday, 24 February

6 9 pm CST

GA Chicago @ 150 N Wacker

150 N Wacker, Suite 2600
Chicago, IL 60606
$75 USD
Regular Ticket
$75 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Allison Marchesani Ackerman Photo

Brand Strategy & Digital Marketing Consultant

"Allison is a brand strategy and digital marketing consultant based in New York. After nearly 4 years helping to grow Sir Kensington's from small challenger brand through Unilever acquisition, she set out on her own to work with small, growing brands in food/beverage and wellness. Allison is energized by helping clients identify their core consumer, communications strategy, and impactful tactics that small budgets can actually afford. Allison has worked with brands including Haven's Kitchen, Belgian Boys, Stephanie Izard's This Little Goat, BESTeas, Medlee Foods, and 55 Farmers amongst others!

In a past life (okay 2012 - 2014) Allison was a high school math teacher with Teach for America. She is thrilled for the opportunity to combine her current work with her teaching skills bringing to life a course with a lot more real world application than Algebra."

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.