Social Media Strategy Mapping
20

Wednesday, 20 November

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

Social Media Strategy Mapping | November 20

Jenna Camann Photo


Digital Marketing Strategist, Pivot Digital

20

Wednesday, 20 November

6:30 9:30 pm EST

GA Boston

125 Summer Street 13th Floor
Boston, MA 02110
$55 USD
Regular Ticket
$55 USD
Total

Questions? Read our FAQs

About This Workshop

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Interested in seeing this class held privately at your organization?
Email us at bospartnerships@ga.co to request more info.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Preparation

None! Please bring a laptop to class, along with a notepad and pen.

About the Instructor

Jenna Camann Photo

Digital Marketing Strategist,
Pivot Digital

Jenna is a digital strategist rooted in a love of marketing analytics. She now leads a small digital consulting firm focused on providing best in class strategies to businesses looking to influence their future through digital marketing. Prior to that, she led the digital efforts for the Boston Bruins and TD Garden, overseeing all digital channels for the renown team and venue. She has worked with dozens of companies in her 10+ years of experience, helping ideate, manage and execute digital strategies and programs. She learned shortly after graduating from Bucknell University how digital marketing data could influence programs she was managing with her first client, Lowe's Home Improvement. From there, she focused on delivering clients ideas coupled with appropriate measurement goals and plans to create lasting digital experiences. Prior to her role as Director of Digital for the Boston Bruins and TD Garden, Jenna worked at GMR Marketing and Digitas, with clients including Harley-Davidson, PUMA, Bank of America, P&G, Lenovo, Goodyear, and MillerCoors.

In recognition of her exemplary service in the classroom, Jenna has been selected as a member of General Assembly's Distinguished Faculty program. Jenna serves as a member of the Product Advisory Board for GA's digital marketing courses.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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