Social Media ROI: From Reach to Revenue Masterclass | Online

About this event

Adapting the Hootsuite Advanced Social Media Strategy Course (developed in partnership with Newhouse/Syracuse University), we will teach students how to determine whether social media efforts are working and meeting the outcomes which were set out. By demonstrating ROI to senior leadership, Social Strategists can illustrate social media's value for achieving organisational objectives, remain competitive, and also justify requests for future resources.

Core Topics Key Terms Baseline Metrics to Measure Calculating Social Media ROI Benefits and Challenges of Measuring Social Media ROI Measuring and Objectives KPIs and ROI Data Lifecycle Social Media Metrics Calculations to set Benchmarks

To demonstrate how theory becomes reality, we will walk through Hootsuite Impact as the solution to bring everything together.